Sell more with WhatsApp marketing without getting banned

Forget everything you've ever heard about WhatsApp marketing.

Why?

Because most articles and videos teach you how to shoot mass in an inconvenient way. And that may even work, but for a very short time. And then you run the risk of losing the number that all your customers know and that it took you years to disclose.

If you're scared and don't want to lose your WhatsApp...

Calm down!

In this text, you will learn how to do marketing on WhatsApp in a safe and efficient way.

But before talking about WhatsApp Marketing...

We need to talk about Marketing itself.

Because, above anything else, Marketing on WhatsApp is still Marketing.

And the first stage of marketing is the definition of the target audience, that is, your customer.

How is your customer?

I could spend hours talking about books and the history of marketing. But as you already know: an image speaks more than a thousand words.

Therefore, I am going to leave a brief timeline that will help us get to the current moment faster, which allows you to understand the changes in the consumer profile and communicate better with them.

So, as we saw in the timeline, the current proposal must begin to be designed primarily for the connected public. And that audience is using cell phones to EVERYTHING (Mobile First). After all, this is the tool that is at the fingertips of almost every person in the world.

Also, this is a demanding audience that doesn't want to be disturbed and wants everything just a tap away.

Let me tell you a story that happened to me that exemplifies very well what we are talking about:

I started my first job at the age of 18, I had just entered the Faculty of Arts and I decided that I wanted my financial independence.

I got a job at a store that would pay me very well, my heart was filled with joy, after all, earning R$3,000 in a 6-hour day job was not bad at all! I passed the interview, all right, I took the entrance exam and that's it. Now I just needed to wire my bank account to start receiving my salary.

Does it count?

I didn't have an account! How do you make an account?! I hurriedly called my mother (where did the girl's independence go? We'll never know) and she told me that I needed to go to the bank and ask for a checking account.

Getting there, I waited... waited... waited...

If I remember correctly, I read more than half of a Dom Casmurro that was lost in my bag.

Finally, when I was able to talk to the manager, he asked me for a work permit, employment contract to prove income, proof of residence, original and copy of ID, original and copy of CPF (yes, a document other than ID). There was so much paper that all I had to do was ask for the ship's certificate that my great-grandmother arrived in Brazil written in French.

And to close, I would need to make a deposit. And as a good student, I had already spent all my money on hamburgers. That is, I even had to return home to ask my mother for money.

They made the process as bureaucratic as possible.

But today, it would be totally different!

The last checking account I opened, a selfie with my ID photo was enough! I did the math in ten minutes and I was able to use everything in the app, even before the card arrived. That's the practicality I deserve.

In other words, today's consumer no longer wants to be treated as a mass audience, they are unique.

So, by personalizing brand communication, your company needs to deliver that individuality to the consumer. In other words, the form of communication also needed to change and adapt to the new consumer.

Therefore, going deeper, there is a need to think about an individual, in the language of a brand and visual identity that identifies their target audience. In other words, the reality has changed. There is no longer a way attract customers with flyers in the middle of the street, the attraction is now digital.

You still have to attract the customer, what changed was the way and the tools used for this.

Marketing: Outbound or Inbound, which one to choose?

There are two basic ways of marketing today: Outbound Marketing And the Inbound Marketing.

No Outbound Marketing, the company goes after the customer

OR THEOutbound It is the form of marketing that we have known for a long time, also called traditional marketing. It is usually made from newspapers, magazines, TV and radio advertisements. But with the advent of the digital world, new ways of actively reaching the customer were found, such as e-mail marketing, banners, pop ups, SMS and, more recently, the triggering of WhatsApp messages.

But firing a marketing message on WhatsApp in an unsolicited manner is inconvenient for new consumers.

This inconvenience of shooting does not happen due to the channels used. These channels are still very efficient for communicating with the customer.

The inconvenience occurs due to the approach in using these channels.

If your customer didn't ask to receive promotional messages, they shouldn't.

This can even make your Account being banned from WhatsApp.

Inbound Marketing, on the other hand,...

It's inbound marketing.

That is, the one where you throw the information at the client, just like fishing bait, and it comes with its own legs (or should I say with its own fins?)

Let's go to an example to clarify:

Google Adwords is a form of Inbound Marketing.

Let's assume that John has a laundry company.

For this reason, it made the following announcement:

And João configured this ad for those looking for the following keywords: laundry, washing and drying, online laundry, delicate laundry, fast laundry, laundry in Rio de Janeiro, laundry in Rio de Janeiro, laundry delivery in Rio de Janeiro.

In other words, the customer is looking for João's laundry room and not the other way around.

Another example of Inbound Marketing is the “wave” that happens on social networks.

When a brand seeks several influencers to post about the same product at a certain time on the same day on Instagram, its feed is filled with that and begins to generate more interest and to pop up reviews on the internet about that particular product.

This generates more than desire, you trust those people who are recommending the product. So go buy it.

However, Instagram works just like a showcase and not as an individual relationship.

That's why...

In this process, WhatsApp is a more powerful app to use in your marketing strategy.

WhatsApp, in addition to being a communication app, is a social network of first-degree connections, that is, direct connections in which you talk to another person or a group of specific people.

You necessarily know the other end, so much so that you have the telephone number of that other person or company.

In other words, everyone hates salespeople, they just want to push. We prefer to buy from a friend. And that's what WhatsApp makes possible: friendships.

So...

It makes sales and support services faster and, as a result, makes your customers, new consumers, happier.

How to do WhatsApp marketing for your company?

You might even see someone talking about buying a contact base, but let me tell you something:

That's boring.

This goes against WhatsApp's usage policies and will get you banned on two sticks.

So, the best way is to use Inbound Marketing on WhatsApp.

But how?

See 3 practical use cases:

#1 Use WhatsApp as a destination for your ad

Remember the example from the laundry advertisement?

If João makes an announcement with the purpose of bringing contacts to WhatsApp, he will combine the power of Facebook to find interested parties with the power to convince and persuade the seller.

In other words, it is as if it were a kind of free consultation to deliver the best of your product to the customer.

If you make an advertisement on Facebook (because it is the same group of companies) it is possible to configure the campaign with the objective of sending a message to WhatsApp Business.

#2 Contact customers one-on-one

In the best of all worlds, let the customer contact you first. Because when it does that, it's already making it clearer to WhatsApp that it wants to receive messages from you.

It is important to highlight the issue of permission, because although WhatsApp Business is a platform designed to sell, WhatsApp (a Facebook group company) thinks more about the quality of the end-user environment (because nobody wants to be in an environment where it is allowed to receive unsolicited messages, advertisements). This would make WhatsApp an inhospitable environment and the user base would decrease.

Therefore, it is not allowed to spam and send inconvenient advertising through WhatsApp.

So how do you get around that?

Use content marketing!

Generate content that really interests your customer base or potential customers.

In fact, it is very important that this order or the acceptance by the customer be clear, otherwise you can be banned by complaint.

Let's make this knowledge palpable, so let's go to a practical example:

You sell lingerie.

A customer contacted your company around Christmas but didn't finalize the purchase.

Are you going to rule out this potential customer? Of course not! Every woman buys lingerie on a regular basis.

So why not submit a content on how to store bras properly so that they last longer? This keeps your brand always remembered without you even having to say that you sell lingerie.

Content marketing is a customer hug.

And it's important to always ask for authorization to send any type of content.

This is important to avoid any possible ban by complaint and is also a form of lead nurturing.

However, it is also important to note that this type of contact requires a spacing of about two weeks between shipments, not least because this may bother the customer if received insistently.

#3 Use WhatsApp to sell and resell

WhatsApp doesn't just serve as the purpose of your ad campaigns. It also serves as a sales tool in itself and, more than that, it's a phenomenal communication tool.

What does that mean?

Imagine the following situation:

Ana loves a perfume from Dior. And she always goes to the same store to shop with Carla.

But why does that happen?

Carla has a magic technique. She can estimate how long Ana's perfume runs out.

Carla used to write it down in her schedule at first, but now she doesn't need it anymore. Ana has been a customer for so long that she already instinctively knows when Carla's perfume will run out.

Close to the date when the perfume is due to end, Carla sends a message to Ana to find out how she is doing, to know how the children are doing, and to say that her perfume is probably running out. And because of that, he got a special discount for her.

Isn't Ana going to be happy about that?

Of course it will! They created a relationship and being remembered by the seller is a form of customer enchantment.

No customer expects the seller to remember their name, not even to remember that their product is running out. And there's nothing better than doing it on the app that he uses all the time.

In the case of retail, we already understood that it is possible to use WhatsApp both to acquire a customer and to keep that customer.

But in other branches, is it possible?

Of course! WhatsApp can also be used to confirm appointments in the case of doctors' offices, in addition to other applications, such as scheduling lawyer appointments, seen here on the blog at Advantages and Disadvantages of legal assistance through WhatsApp.

It's even a powerful way to delight the customer with Customer Success and active support.

So...

Is WhatsApp a complete tool to serve my customer?

It's not like that...

In fact the WhatsApp Business has a lot of useful tools for customer service. But he still doesn't have all the necessary tools to provide that quality care.

You need to look for tools that complete your use of WhatsApp, such as a CRM, which will organize your customer's information, for example, to estimate when their product will run out.

However, there are still some other issues, such as the lack of monitoring of your attendants and the high cost of additional telephones. After all, it's not possible to have more than 1 attendant on the same WhatsApp.

That's why...

PinkApp was created to meet all your marketing needs.

With PinkApp, you can place all your attendants on the same WhatsApp and also distribute conversations by department and have individual or collaborative service.

Another issue is to have your new contact schedule saved automatically, so that no customer is lost and you can have control of everything that happens in your service.

Speaking of control, did you know that it's not possible to delete messages on PinkApp?

So no more telling me, on PinkApp you clearly have everything that was said between the attendant and the customer and, even if they delete any message, you have it recorded.

In addition, you as a manager will not lose any more customers if your seller resigns (or gets fired). It will no longer carry the client portfolio. She is HIS and you have full control and visibility so that someone else can pick up where the previous seller left off.

And last but not least, you have geographical freedom to manage your communication from wherever you want, because PinkApp works 100% online, directly from your browser.

If it were just that it would already be amazing right?

But there's more!

You can have internal communication in your company inside your PinkApp without paying anything more for it!

In other words, collaborating on a conversation or a project has never been easier!

Did you have any questions about how to use PinkApp in your marketing and sales operation?